LYN, the women apparel & accessories brand owned by the Thai company Jaspal Group, has recently achieved, and already overpassed, 2,000,000 likes on their Facebook Page (congrats!). However, if you want to add one more like (yours) here is the button to press.
This great result happened immediately after releasing the Pre-Fall collection that anticipates the Fall-Winter 2019 campaign.
The new collection got inspiration from the uniqueness of rare beauty enshrouding Venice, in Italy, and the warm and wild tones of Sicilian and Southern Italy rural landscapes and Greek-Roman historical sites.
Bangkok-based creative team of LYN invited me to join them for this amazing Italian journey through Sicily, Calabria and Venice. My mission was to support the local shooting production in Italy. In order words, the creative brief had requirements in terms of locations that have to be solved, organized and managed in pre-production (from our office in Bangkok) and on-site (in Italy along with local producer teams).
We had great time working together in a multi-national team, bringing back to Southeast Asia a little bit of Italian “stile di vita”.
Currently LYN is distributed in Thailand, Cambodia, Vietnam and India. And now it has in-store a new campaign with Thai celebrity Davika as brand ambassador, who has more than 9M followers on Instagram.
Discover the FW19 collection here.
More images are coming soon! So, let’s keep posted on our blog Insights by MOST 2414, or just easily check LYN Facebook and Instagram.
Ciao!
All images © LYN – www.lynaccs.com
Eliseo Barbàra
1015/29 Sukhumvit 71 Road,
Watthana, Bangkok 10110
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