Last month I had the chance to join the seminar Transformation of Modern Marketing organized by Robert Walters Thailand. Its topic was about digital online marketing & e-commerce scenes and how they change the marketers and consumers mindset.
Here I met three great speakers from Microsoft, Dtac, and N-Squared.
First to take the stage was Mr. Vissut Medhisuvakul, CMO Lead from Microsoft Thailand.
He told us about the switch process, and huge digital transformation, that brings Microsoft to sell Office from a “physical box” to the cloud, where anyone with a computer or a mobile, wherever he is, can access to all the tools he needs.
Microsoft is working with many partners with the mission to bring them to the cloud business, and help to gain more customers.
They started to collect big data from partners’ customers, use these data to learn more and understand the customers behaviors, so that it would be possible for Microsoft’s partners to predict when is the right time that should approach their customers.
The second speaker was Mr. Jed Charungcharoenvejj, CMO of N-Squared eCommerce.
N-Square is an online distributor and eCommerce solutions provider that has achieved impressive results, from 29 orders for THB 7,092 to 200,000 orders for THB 140M in 4 years.
They operate omni-channel, working with the main Thai marketplaces, such as Lazada, Shopee, Pomelo. However, social media e-commerce is taking 40% of their sales revenue, specially via Facebook, Line and Instagram.
So, it is really important to know the right channel to reach and engage customers, place the right online marketing strategy. They are also starting to use chatbot this year to help and get more engagement and sales from customers.
Last but not least, it was the turn of Ms. Alexandra Reich, CEO of Dtac.
Dtac is one in three biggest mobile service provider company in Thailand and they use every kind of digital tools right now.
Ms. Reich said that once they have enough customers’ information in their database, they use such data as an opportunity to be predict customer behavior.
But data collection is not enough. To improve their customer service, for Dtac is still very relevant the human relationship between customer and company.
“Being simple, being honest and also being very human before decide to use a digital strategy. Also taking risk, taking decision learning, in order for to be ready for really different digital world for the future”, Ms. Reich said.
Kwanhathai Kanchanavichit
1015/29 Sukhumvit 71 Road,
Watthana, Bangkok 10110
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