The Fragmented Funnel: How Brands Can Stop Wasting Media Budget Across Marketplaces in 2026 by Marketing Team Brands in Thailand are losing profit margins by over-investing in fragmented, bottom-of-funnel marketplace ads. Treating Shopee, Lazada, and TikTok Shop as isolated silos leads to budget cannibalization. Yes, I know: ROAS on marketplaces is easy and clear to […]
Top 10 Influencer Marketing Agencies in Thailand by Marketing Team The digital landscape in Thailand is one of the most vibrant in Southeast Asia. With a population that ranks among the world’s most active on social media—particularly on TikTok, Facebook, and Instagram—traditional advertising often takes a backseat to the power of peer-to-peer recommendation. In 2026, […]
Meme marketing – An era where silly goofy aaahhh sells by Phonpodee Chumkasien What even is a meme? As Cillian Murphy said, “What’s a meme?” to one, ‘Dress to impress’, ‘raise your YA YA YA’, ‘lookalike contest’, ‘U i i a a u i i a u cat’, ‘bunny painting’, ‘mama, there’s a girl behind […]
The Genius Marketing Behind Charli XCX’s “Brat” and Its “Ugly” Album Artwork Design by Dakota Y. The first time I heard of Charli XCX was back in 2014. “The Fault in Our Stars,” a New York Times best-selling novel turned blockbuster movie, had just hit theaters. One of its standout moments was the infectious track […]
Kolbase a cutting-edge platform designed to revolutionize KOL (Key Opinion Leader) and influencer marketing in Thailand.
KOLs and influencers are taking over social media. From fashion to food, and even tech, read how influencers and KOLs use their power to sell to their audience.
Learn how to leverage brand awareness for increased sales and business growth. Unlock the power of branding to maximize revenue potential.
In today’s social media and influencer marketing-driven climate, KOL and KOC are vital for brands’ strategy offline and digital marketing.
Buyer Personas are just like pasta without pasta sauce. Let’s find out how!
With the right social media management, the strategy can become a critical solution for your hotel’s survival during Covid-19.
