Craving a crunchy and flavorful snack? TABI Arare is the answer! Their rice crisps come in various shapes, sizes, and delectable flavors. Whether you’re at a party, on a road trip, or immersed in a gaming session, TABI Arare is the perfect snack to satisfy your cravings. Indulge in our Japanese-style snack and elevate your snacking experience. Who knows, it might even enhance your gaming performance! Don’t let your stomach stay empty – choose TABI Arare for a satisfying snacking adventure!
Discover MOST 2414 partnered with Sino-Pacific Trading to relaunch TABI in Thailand: New Product Launch, Brand Awareness, Content Creation, and Video Ad Production.
While TABI is not a new brand and has been around for quite some time, the awareness surrounding the brand was quite low and the competition in between the different brands that sell the very same snack type is incredibly high, TABI needed a fresh and fun way to stand out from the rest and convince consumers that their offering was the better choice for the consumer. TABI was also in the process of launching a new “Spicy Chicken” flavor of their snack and wanted a launch campaign for it as well.
MOST 2414 got to work on a social media marketing campaign to bring awareness to a total of three flavors of the TABI Arare snack; Japanese Mix, Spicy Japanese Mix, and the newest flavor; Spicy Chicken. This included media planning & media buying, content creation, creative graphics and animation designs, as well as working with our partners to produce video ads. These campaigns were activated on Meta (Instagram & Facebook), TikTok, and Google Ads (Display Ads and YouTube).
For TABI Arare, we found it important to focus on ads using the vertical format on platforms such as Instagram/Facebook Reels and TikTok videos. These formats and platforms have continuously shown growth year-over-year and provide a large reach for content and ads produced in that format. Although our video ads for Tabi were originally made in the regular landscape 16:9 and 4:5. By adjusting the elements on the videos we were able to make 9:16 videos to use for these platforms. We saw big performance increases and highly positive results specifically in the vertical short-form video format.
MOST 2414 also enlisted the help of KOLs and influencers to help increase overall awareness and brand recognition of TABI Arare within certain target groups. This ranged from sponsoring video game streamers, cooking-related TikTok creators, and even Facebook pages that explored the different promotions and fun finds at 7-Eleven locations nationwide. The success of our KOL and influencer campaign resulted in a large increase in awareness of TABI as a snack brand.
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