Sommet Education

How a unique education group gained visibility, website traffic and qualified leads

Swiss-based Sommet Education is an exceptional education group specialized in hospitality management and culinary arts. The group is committed to deliver an unique student experience and develop the talents of tomorrow in the hospitality industry.

Sommet Education

Challenge

Building the Hospitality of Tomorrow

Sommet Education is the parent company behind institutions like Glion Institute, Les Roches and Ecole Alain Ducasse.

And it is the only education network with two hospitality institutions ranked among the world’s top four for hospitality education; and among the world’s top three for employer reputation.

Brilliant executives and top chefs, from Europe to Asia, have started their career studying in a Sommet Education’s institute. With campuses in Switzerland, Spain, France, China and the United Kingdom, the group met undergraduate and graduate students from more than 100 countries. Student who have the opportunities to build an industry education on the Swiss model of academic rigor, skills-based learning and dynamic multicultural exposure.

The life in the campuses is a more than an education experience, it is a life experience. Students from around the world have the unique experience to meet, learn, play and grow together. And one common mission: building the the hospitality management of tomorrow; and have a leading role.

COVID-19 pandemic has negatively impacted many sectors. Without doubts, travel, tourism and hospitality have experienced dramatic changes that were absolutely unexpected. However, companies with a bright vision of future are working hard and smart to find new paths and new opportunities for businesses and people in the industry.

Education has a key role. And this is where Sommet Education stands.

Students, during the COVID-19 pandemic, cannot travel abroad and many of them have postponed, or cancelled, the plan to live an experience at Glion or Les Roches campuses. Same for Thai students.

Anyway, the two institutions decides to keep educate Thai students and offer also online courses for undergraduates and post-graduates.

Solution

Key Takeaways

Our work with Sommet Education started in 2021, and we were given the task of creating and managing LINE Official Accounts for hospitality institutions operated by Sommet Education: Glion and Les Roches.

We create organic contents, manage awareness and consideration campaigns and monitor data with the aim to increase the community growth and drive traffic towards the institutions’ landing websites.  

Our team focused on the quality of the contents. Design, copywriting and campaign optimization has done to engage with Thai audience with the aim of building brand identity and awareness of Sommet Education.

Sommet education

Results

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