Sammontana is a gelato brand hailing from the green, white, and red land of Italy. Being in the industry for over 70 years, it started as a modest parlor in the suburbs of Empoli, Italy and has grown into one of the leading brands in the gelato industry. With delicious best-in-class flavors made with passion and determination, Sammontana started expanding outside the borders of Italy not long after. In 2022, Sammontana started exploring the Thai market, launching as the first ever imported Italian Gelato widely-available in Thailand at Tops Supermarket.
When you’re in the premium gelato product category, standing out in a market crowded with lower-priced competitors can be a tough challenge. But we’re up for it! Our key message for 2022 is loud and clear: “Sammontana has landed in Thailand!” We’re making sure our audience knows that our gelato is a premium product, made with high-quality ingredients and an international origin that adds extra value to every scoop. Even for those who already have a favorite competitor at a similar price point, we’re confident that our unique selling point – the flavors of Sammontana – will capture their attention.
By highlighting each of the mouthwatering flavors and showcasing the various types of gelato products offered, we’re sparking the curiosity of consumers who may not have experienced the authentic taste of gelato before. We’re excited to bring a little bit of Italy to Thailand and are confident that Sammontana premium gelato will quickly become a fan favorite.
With Sammontana launching in the Thai market for the very first time, we knew we had to get creative. The problem? The available source materials for the current flavors and types of gelato being sold in Thailand were extremely limited. But we weren’t about to let that stop us! Our in-house creative team put their heads together and came up with an amazing plan.
They produced a series of incredible photoshoots featuring the products, creating content that would resonate with the Thai market while still staying true to Sammontana’s global brand messaging. It wasn’t easy, but we managed to pull it off by blending our content seamlessly with the client’s original materials, ensuring the highest possible quality and mood. And the results speak for themselves! Our social media pages and ad campaigns have seen record levels of engagement, proving that all our hard work paid off in the end.
We also teamed up with a curated group of amazing KOLs and content creators to promote Sammontana products in their own unique style, while still conveying the brand’s key message. So, what’s the secret to making this work? We’ve found that working with foodie content creators is the way to go! These creators already have a following of food, dessert, and beverage enthusiasts, and they helped us bring in even more traffic to our social media platforms, giving Sammontana Thailand a boost!
1015/29 Sukhumvit 71 Road,
Watthana, Bangkok 10110
©2024, MOST 2414 Co., Ltd. • VAT No. 0105558155913 • Terms & Conditions • Privacy Policy • PDPA • Sitemap
