MOST 2414 has managed the digital marketing strategy for a fin-tech company, NextPost Asia, partner of WeChat Pay in Thailand.
WeChat Pay is the digital payment platform service developed by Tencent Holdings, and – along with Alipay – it is today one of the e-wallet most used by Chinese to purchase stuff and services in China and outside. WeChat Pay, in Thailand, was operated only by five companies. NextPost was one of them, but the competition was very high and aggressive.
NextPost provides online payment solutions, and they are official agent of WeChat Pay in Thailand. The company planned to target merchants running businesses whose customers are mostly outbound travelers from China. NextPost was not the only agent granted by WeChat and they aimed to fight the competition finding first and qualitative new B2B leads.
We set up an integrated digital strategy for Facebook, Instagram, Google Ads.
The website page of the client improved exponentially the ranking. We increased the brand awareness of the company and their online payment solutions and services. We collected more than one B2B qualified lead every day for 3 months.
B2B Sales Qualified Leads
Facebook Growth
Traffic Website
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