World’s #1 beauty app developer, Meitu is a technology company that connects virtual reality to the cosmetic sector. BeautyPlus app was the right synthesis. Globally used, BeautyPlus had 35 million users, only in Thailand. And it had a massive presence on social media.
MOST 2414 fully managed the app’s social media presence (Facebook and Instagram), and initiate co-branding partnerships.
Project
App Monetization
Ad Sale & Business Development
Community Management
Services
Social Media
Influencer Marketing
Co-branding Partnerships
Meitu Inc. is a Chinese technology company that develops apps with own proprietary facial recognition, photo-editing and sharing tools. Meitu has users all around Asia, counting more than 450 million users posting more than 6 billion photos every month.
BeautyPlus was one of their most popular app with more 35 million users in Thailand only. The app needed to increase brand awareness on social media without spending in media. Another challenge was to help BeautyPlus to monetize making Augmented Reality (AR) filters sponsored by brands, or selling their media spaces available in app.
Our team created and designed monthly campaigns launching new photo-editing tools and AR filters available in app. We were assigned as social media agency of BeautyPlus Thailand and we managed Facebook and Instagram accounts 24/7. Our account team supported the client to match with local and international companies from fashion, retail, travel, health and food & beverage for co-branding partnerships.
The app hit a very positive trend in awareness and usage in Thailand. We have launched 50 campaigns. The community growth on social media increased +10%. And we created 146 contents.
In-app Campaigns
Engagement Rate
People Reached
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