illy

illy was founded in 1933 in Italy. Today is one of the world’s leading coffee brands.

Distributed in over 140 countries, illy delights coffee lovers thanks to an outstanding blend made up of nine types of pure Arabica. Every day millions of people taste and enjoy illy’s coffees at home, offices, restaurants and cafes around the world.

Thailand, too, knows the quality of illy for more than several years. Illy, through its sole local distributor, was used to “meet” Thai customers, indirectly, in hundreds of HoReCa partners (hotels, restaurants, catering services and so on), and, direct-to-consumer, in brick-and-mortar retail boutiques and shop-in-shops into malls.

As it has known, 2020 was a terrific and terrible year. Due to COVID-19 pandemic situation and the related lockdowns that have hit Thailand as well, illy was not able to reach anymore, like before, loyal and new customers. The website was quite outdated as well, lack of a right UI/UX interface, and with no e-commerce activated