I Love My Maldives

I Love My Maldives is a travel agency specialized in leisure packages to the Maldives. The agency has selected MOST 2414 to gain brand awareness and drive traffic to website through LINE

I Love My Maldives

Challenge

The client is luxury travel agency based in Bangkok that offers special leisure packages in the Maldives. The customer acquisition was from B2B channels, through sale agents, and from direct-to-customers marketing activities. I Love My Maldives was searching new way to generate awareness through social media campaigns alternatively to Facebook, where they were already reaching 1 millions of page likes.

Solutions

We have activated campaigns to enhance the client’s social presence on LINE. MOST 2414 is a LINE Agency Partner and our team has planned and created campaigns to generate brand awareness and promote monthly the special packages offered by luxury resorts in the Maldives and partners of our client.

Summary

In 6 months we have reached more than 20 millions users on LINE. The main users acquisition on the client’s website was from our campaigns in short time, and with a bounce rate lower than 10%.

We improve the quality of the leads generated via online campaigns.

Results

+56%

Avg. Session Duration

impressions

3.3X

Reach

-51%

Bounce Rate

+35%

LINE Friends

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