MOST 2414 has been hired as full-service digital marketing agency for a gas equipment manufacturer, Greengear Global, by Cavagna Group.
Greengear produces power generators, water pumps and others LPG engine products. Greengear is a brand owned by Cavagna Group, a world’s leading gas equipment producer.
The team of Greengear Thailand was challenging the lack of brand awareness, along with a generic mistrust of LPG powered products. The company was suffering also the absence of point of sale and a not efficient distribution network. No communication strategy and planning were successfully implemented. All these factors that were affecting the sales.
We set up a multi-channel strategy. We started to translate the global website in Thai. In the same time, we planned and managed a social media strategy, mainly focus on Facebook. We activated search and display advertising. Just after produced compelling videos, we launched YouTube campaigns. We found B2B leads as potential nationwide distributors via lead generation campaigns.
The brand awareness has significantly increased both in B2C and B2B audience segments. We solved the absence of customer service thanks to our dedicate social media management. The sales have been increased. Our contents made for the Thai market have been used by the global team as well.
ROAS
Traffic Website
B2B Qualified Leads
Social Community
MOST 2414 got to work on a social media marketing campaign to bring awareness to a total of three flavors of the TABI Arare snack; Japanese Mix, Spicy Japanese Mix, and the newest flavor; Spicy Chicken. This included media planning, media buying, content creation, creative graphics and animation designs, as well as working with our partners to produce video ads.
Brand awareness, contents, digital strategy, lead generation, and traffic in Thailand.
Virbac is a global animal health company that is passionate about improving the health and well-being of animals. Founded in 1968 in France, Virbac has grown to become a leading player in the animal health industry, with a presence in over 100 countries worldwide.
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