CorNichE Marshmallows

Since 2006, Singapore-based CorNichE makes snack times more fun around the world. Entering to the market has been challenging, it was very hard to compete with a variety of better-known and already established marshmallows brands.

But thanks to the company’s strong will and dedication (it sounds quite in contrast for a company that produces soft and delicate marshmallows!), today CorNichE is available across Southeast Asia, China, Japan, Europe, the Middle East, Russia and the United States.

In Thailand, it is not so difficult to find CorNichE’s products on supermarkets’ shelves. Along with their “signature” marshmallows (of many flavors such as strawberry, mango, chocolate, apple, and of course the original Snow White), consumers can find other treats by CorNichE as well, such as: Jelly Squeeze and Puddings.

Despite the availability in the market, CorNichE and it’s local distributor and partner in Thailand realized that something was missing: consumers awareness and a direct-to-consumer approach in terms of communication, interaction and purchase consideration was little to none. 

Our work with CorNichE began in late 2020, and we were given the task of managing the main Thai social media pages for the Singaporean-based confectionery company; CorNiche Marshmallows Thailand on Facebook and its accompanying Instagram page, including organic posts to engage with their audience and campaigns to drive sales and to increase the community base.