Cirio is a staple brand of Italian food products, their main focus being on providing the highest quality tomato products, but they also have products such as cartoned beans and fruit jams. They have been delivering Italian quality cuisine to pantries and tables in homes all over the world since 1856. “Authentic Italian” is their motto, guaranteeing that their products are just the way Italians have it at home.
Their large catalog of 30+ products are distributed and sold in most of the top grocery stores in Thailand; Tops Market, BigC, Makro, and Gourmet Market, and were being sold in the Thai market for many years.
However, their online presence was minimal, resulting in most consumers not being aware of the brand and its products.
Imported Italian products are also quite popular in Thailand, resulting in quite a lot of competition for the brand in their product categories.
With this in mind, Cirio hired us since 2020.
We helped them launch their social media strategy in Thailand. Facebook and Instagram pages, starting from scratch to boost their online recognition.
We helped create and run digital campaigns to increase the following of the new page, segment audiences, gain engagement, and as well as support in the launching of their dedicated e-commerce store Cirio Official Store on Lazada.
We also expanded into KOL & Influencer marketing. Connecting the Cirio brand with professional and celebrity chefs and foodie social media influencers to create creative and tasty dishes using the Cirio products.
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