Brand identity and communication strategy for a startup in the dairy industry. Antica Luna is a premium cheese maker company based in Bangkok, and with Italian roots. Today is a brand by Jet Italian Deli (Thailand).
Italian entrepreneurs had the idea to start up a dairy brand in Thailand with the goal to take market shares in the B2B sector. Their products were premium high-quality cheeses and yogurt. The targeted audience was food & beverage buyers from nationwide restaurants and hotels.
However we have finalized a communication strategy able to to reach also the final consumers. So we have created and increased online brand awareness, with the scope to help the sales team of Antica Luna approaching their real customers.
When we started the collaboration with the founders of the company, it did not exist yet neither the name and the logo. That was the beginning!
We helped the company starting with the choice of the brand’s name and its logo. Then we have supported Antica Luna designing the company brochure and setting up the social media management and marketing. We targeted B2B potential clients, and also final consumers in Bangkok metropolitan area.
The brand awareness of Antica Luna has increased exponentially from zero, reaching both business potential leads (B2B) and final consumers (B2C).
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Community Growth
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