With the rise of both social media and eCommerce in recent years, it was almost inevitable that they would slowly start to become more streamlined and merge features with one another; from this, social commerce was born.
With social media platforms such as Facebook, Instagram, and TikTok adopting eCommerce features, and eCommerce platforms such as Lazada and Shopee adopting social media features, it’s clear that this pivot towards building connections with your customers has the potential to drive more sales.
Social commerce is all about building personal relationships and connections with your customers. Having a direct line of communication often results in a higher level of consumer trust.
When a consumer trusts you and your brand, they are more likely to return for a second purchase in the future if they are satisfied with the product or service they were provided.
With deep integration with Facebook for Business, Facebook Shops makes selling anything online easy. Whether that’s creating and designing a digital storefront right on your existing Facebook page, order management, and direct-to-customer communication through Messenger.
Similar to Facebook Shops, Instagram Shops is also integrated with Instagram for Business. Use the simple and intuitive layout of Instagram to showcase and sell your products directly to your customers.
TikTok Shop revolutionizes online shopping on the app, offering a seamless experience for users to explore and purchase a wide range of products, from fashion to gadgets. Discover trendy items directly through TikTok, enhancing both user experience and business opportunities.
LINE Shopping is an eCommerce aggregation platform within the LINE application which pulls together products from a vast number of digital storefronts to present to LINE users in one place. Chat, sell, and ship directly to your customers without them having to leave the LINE app.
Social media platforms have been quick to adapt to the lucratively rising e-commerce business.
By combining their strong social-centric features with new commerce technologies, social media platforms have been able to create a personal, memorable, and impactful online social commerce experience.
For a full e-commerce enabler service, visit the website of our partner Silken Asia.
Lazada is one of Thailand’s eCommerce giants, and although it isn’t a social media platform, it has begun adopting more social-centric features to help its stores and sellers tap into the rising craze of social commerce. Lazada Feed is a simple and easy to use tool that resembles the timeline aspect of many social media sites. But instead of sharing life events and news stories, sellers can share what products and services they offer to potential and returning customers.
Engage with customers in real time and offer promotions and discounts on products with a sense of urgency. With Lazada Live, customers will feel a sense of urgency or FOMO (fear of missing out). Chat with potential customers and suggest products to them similarly to an in-store experience and guide potential customers to a successful purchase.
With Shopee Live, brands are able to engage with audiences and potential customers in real-time. Chat with potential customers and show them what products and services you offer so they don’t have to sift through product images and descriptions to understand what you are selling.
Tell your brand’s story through easy-to-digest content served straight to your potential customers in a vertical mobile -friendly format. With the ability to create engaging content that you can tag your products directly into, directly on the Shopee app.
Helping our brands to manage their online stores. With the rise of eCommerce, our goal as an agency is to support brands to define strategies and take actions on the roadmap to grow their online business.
We serve businesses with search engine marketing, content marketing, social media, email marketing, digital-first advertising, media planning, data analytics dashboards. In few words: integrated marketing.
Our team helps clients pinpoint opportunities, priorities, and new technologies and resources to achieve marketing and communication goals towards a full digital strategy implementation.
As a Bangkok-based digital agency with a mixed international team, we work with multinational companies needing to localize contents and strategies for their audience in Thailand and Southeast Asia.
Not only this. Since 2020, we have launched Silken Asia aiming to support brands, retailers and distributors to operate e-stores in Thailand.
Discover our business models for your brand: Subscription and E-distribution.
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