Media Agency in Bangkok

Media planning & buying for online and offline channels

Tasks

Media Agency in Bangkok

Based on the scope of work that our clients commissioned us, our team will deliver four main tasks: insight, planning, execution, support.

Insight

Business goals, understanding audiences and buyers, persona research, and brand positioning.

Planning

Media strategy and planning, content calendars, workload organization, and more.

Execution

Content creation, media buying, budget allocation, ad optimization, data and insights collection, and reports.

Support

Problem solving, training, and analytics.

Tailor-made Solutions

What We Do

Our media agency team will shadow your team to fully support them in delivering media planning & buying services via multi-channel distribution online.

We allocate your media budget transparently based on your business goals (awareness, lead generation, sale conversion) and targeted audience (including retargeting and retargeting)

media agency bangkok MOST 2414

Performance and Value

The STAR Model

We offer alternative payment solutions, without charging commission. Under this business model, we don’t get paid based on what you spend, we get paid for what we do for you. For the media planning & buying service, MOST 2414 is adopting the hybrid agency remuneration model introduced by management consultancy ID Comms in London. 

The model is a combination of Fee Based + Value Based. We call it the STAR Model (Shared Targets And Rewards).

We believe that business relationships are built on partnership, trust, and transparency. We strongly believe that having shared targets and rewards is the key to a successful client and agency partnership.

How do we charge?

What is the STAR Model?

Shared Targets
And Rewards

It is the agency remuneration model in which the agency profit is determined by the value the agency generates for the client’s business specific KPIs.

More Fair.
More Transparent

STAR us to ensure that the value of a client’s media spending is being realized and no value is being lost from poor media choices and agency inefficiency.

Tailor-Made
Solutions

Our framework can be tailored to specific situation, meaning our clients get a STAR model unique to their business goals and needs.

How It Works?

Base Fee

The base fee is the minimum fee that we can earn working with our clients. This fee allows us to break even and manage our costs, which are basically our team’s workload, calculated fairly by the hour and they are related to the tasks of insights, planning, execution, and support.

Performance Fee

Together with the client, we set up clear, realistic, and measurable KPIs. Every KPI has a performance score between 0 to 100, and when the score hits 100 it unlocks the profit margin, which is the performance bonus that the client grants us. KPIs, performance score, and bonuses depend client by client, and project by project. The Scope of Work will define the criteria during a transparent and fair partnership between client and agency.

Do you want to get started with a new campaign?

Tell us more about you and we'll send you a customized proposal

digital marketing services agency most 2414

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What Else Can We Do?

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Integrated Marketing

Our mission is to serve businesses with search engine marketing, content marketing, social media, email marketing, digital-first advertising, media planning, data analytics dashboards. In few words: integrated marketing.

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Digital Strategy

We help clients pinpoint opportunities, priorities, and new technologies and resources to achieve marketing and communication goals towards a full digital strategy implementation.

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E-commerce

Helping our brands to manage their online stores. With the rise of eCommerce, our goal as an agency is to support brands to define strategies and take actions on the roadmap to grow their online business.