Every brand has a story, why not tell it to everyone?
People want to know what’s going on with your brand, how it started, and what you have been up to.
This is an effective way to market your brand while lowering (or even zeroing) advertising spending.
Minimize ad spending while maximizing marketing prowess. By offering interesting and useful content to your audience that is related to your business and brand, you will be marketing your product or services to them without increasing your advertising spending. This means a potential for higher consumer trust, brand awareness, and ROI.
Making content isn’t the only criteria required for content marketing.
Throwing low quality content at the wall and seeing if it sticks will not turn out results that you expect.
Content is king in content marketing, meaning that pushing high-effort and high quality content with frequency will yield better results in both the short term and the long term.
One of the biggest mistakes a brand can make when doing content marketing as part of their strategy is having an inconsistent message.
One form of content says this, another says something else. Sticking to the core message of your brand is key to keeping audiences coming back for more of your content without feeling alienated or confused when new content is released.
The big positive about content marketing is that you are free to adapt to new and up and coming trends to bolster the reach of your content even further than it would usually go.
And the best part about that is there’s no heavy reliance on ad spending.
As a Bangkok-based digital marketing agency with a mixed international team, we work with multinational companies needing to localize contents and strategies for their audience in Thailand and Southeast Asia.
Not only this, but we also work with start-ups and local businesses that are looking to explore new and extremely popular social platforms to integrate with their business.
As a digital marketing, social media and e-commerce agency, our team assists businesses in setting up integrated social media and content marketing communication strategies.
Our team helps clients pinpoint opportunities, priorities, and new technologies and resources to achieve marketing and communication goals towards a full digital strategy implementation.
We serve businesses with search engine marketing, content marketing, social media, email marketing, digital-first advertising, media planning, data analytics dashboards. In few words: integrated marketing.
We create messages and experiences to make impactful connections between people and businesses. Empowering brands to digital growth.
1015/29 Sukhumvit 71 Road,
Watthana, Bangkok 10110
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