Making mobile apps is hard. So many processes: design, development, programming and running test.

That’s (and more) before launching your app with the hope that will get any complaint in further. However it may be harder to promote your app, making people to download, retain them and don’t delete your app.

One of the way to promote your app could be via Facebook Ads. Canvas, link click and more will help. Yes, Facebook Ads is one of the most common way to invite user to download apps for the first time, but how can you be sure that they wouldn’t delete your application later on?

Another marketing strategy you shouldn’t forget is “try-before-you-buy” experience. Which is a highly cost-effective way to make your customers have confidence in your brand and reduce apprehension about investing in your products.