This is a post to present the new design of MOST 2414’s five core digital marketing service icons. It’s a behind-the-scenes of the creative process on how to turn concepts and services into simple, clear, and impactful visuals. We hope this post can be an inspiration and a helpful resource for brands, visual designers, or anyone that is interested in design.
Previously, the icons that we use on our website were inconsistent and lacked identity. They were a mixture of images and illustrations. The unity of the overall look was poor, as the mood and tone of images and the style of illustrations go in different directions. Besides, most of them were borrowed from online resources, which is available to everyone, so others also used them. As a result, there is no uniqueness and identity on our website.
The new icons have been designed to improve the consistency and brand identity of the overall look of our website, and other published corporate materials. Additionally, we wanted to include our secondary colors, purple, red, and yellow, as we barely use them. Unlike blue, which is our primary color we use, people recognise us more with the blue, especially from our monogram logo, the white M on blue, along with black wording in Roboto font.
The design solution is that all the icons consist of 4 lines with 4 different colors. The four lines are extracted from the stroke number of the capital letter M from our logo, and the four colors come from our brand identity color scheme, which are blue, purple, red and yellow.
The four lines and colors are combined to form different designs that visually represent our services: digital strategy, online marketing, social media, e-commerce, and creativity. The icons are designed in a minimal and abstract way, and all of them hide their own meaning. Many designs have been sketched, deleted, revisited, deleted again, revised, optimized, defined, and finally, chosen. Therefore, we want to share our hard work and effort by revealing the meaning of each icon:
The four lines are rearranged into an arrow-like form implying an arrow moving forward to the goals of our company and brands we partner with.
The arrangement of vertical lines represent the familiar bar graph that is used for performance marketing analysis.
The four lines pointing in different directions represent the spreading of data, information, engaging contents, and multi-channel dimensions on social media.
The tilted lines represent the dynamic of online shopping and also the horizontal arrangement resembles the grid displaying the product in the eCommerce website.
The four horizontal lines are simplified from the written paragraph on a page of content.
The new digital marketing service icons are made up of lines to form minimal but meaningful shapes. We chose to use lines to represent our services because lines can combine to form any shape and form, so it is very flexible and easy for us to add the same style to a new icon, if we provide more services in the future. Lastly, you can visit our website to appreciate these icons or learn more about what we do here
A post written by Nantarat Handulyaphan, Graphic Designer. You can find her on LinkedIn.
Nantarat Handulyaphan
1015/29 Sukhumvit 71 Road,
Watthana, Bangkok 10110
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