The new icons have been designed to improve the consistency and brand identity of the overall look of our website, and other published corporate materials. Additionally, we wanted to include our secondary colors, purple, red, and yellow, as we barely use them. Unlike blue, which is our primary color we use, people recognise us more with the blue, especially from our monogram logo, the white M on blue, along with black wording in Roboto font.

The design solution is that all the icons consist of 4 lines with 4 different colors. The four lines are extracted from the stroke number of the capital letter M from our logo, and the four colors come from our brand identity color scheme, which are blue, purple, red and yellow. 

The four lines and colors are combined to form different designs that visually represent our services: digital strategy, online marketing, social media, e-commerce, and creativity. The icons are designed in a minimal and abstract way, and all of them hide their own meaning. Many designs have been sketched, deleted, revisited, deleted again, revised, optimized, defined, and finally, chosen. Therefore, we want to share our hard work and effort by revealing the meaning of each icon: