Influencer marketing. How to create an effective campaign

Target audience consists of consumers who might be interested in the products or services of the brand. Let’s think about your message mood and tone when talking to a 5 years old girl or a 60 years old lady. The message should be different depending on the audience’s interest. It is important to carefully define the target audience. We can start creating target audiences and segment your target market based on: demographics (age, gender, education, work, marital status), geographic (county, region, city, suburban area, or street), behavior and interests.

Using these approaches to divide consumers into groups based on characteristics. Give us a better understanding of our audiences and allow us to choose influencers with similar interests so we can easily approach our target group.

Most of the influencer marketing jobs are passed by many departments within a company. Because influencer marketing is considered as a newer marketing strategy that the brand still does not quite understand yet. The key to success is to focus on setting clear goals. Keeping in mind that to have a successful campaign, we have to focus on setting up clear and measurable goals. Clear goals help to create a clear direction of where we are heading. As companies spend the budget on influencer marketing, we should set up goals to ensure success. For a better understanding, by the word “measurable goals”, this means that one should set a method of measurement such as engagement rates, potential reach, page likes, views.

Let me recommend you few article very interesting about measurable metrics applied to Influencer marketing:

Influencer marketing: whose job is it, anyway? And can we get measurement right?

How we (finally) proved the value of influencer marketing. Brought to you by Google Marketing.

“Believe in the brand” Kellogg’s is now using influencers like creative agencies

There are many online platforms. For example, Facebook, Instagram, Twitter, Youtube and Tiktok. Each platform is suitable for a different target audience and marketing approach also with their own set of influencers with different demographics.

Partnership is one of the most important aspects to focus on. Building a real connection between brand and influencer is different from just hiring an influencer for a campaign. It is easy to pick influencers with a large amount of followers to execute the campaign. However, this type of one-time campaign is not very effective. With no solid partnership, influencers might fail to communicate with audiences. It’s also a good idea to choose influencers who have a potential to grow and let them grow with the brand.

Influencer content is a collaboration between the brand and the expert. Content is the crucial part of influencer marketing. Creative, realistic and impactful content can create a positive relationship with the brand itself. The brand needs to post creative organic contents while still consistent with their regular post. It’s important to unleash creativity while maintaining it impactful.