Collaborative Ads (CPAS)

Brands showcases relevant products to people who are more likely to purchase when they are on Facebook, Instagram and more online sites part of Facebook Audience Network

Brands can measure sales, and other custom conversion events, generated on retailer partner website or apps.

Brands can launch Facebook campaigns targeting people who have interacted with their catalogue products available on retailer partner website or apps. For example, the brand can target those users who have added a product into the cart without finalizing the purchase.

Same as retargeting campaigns, brand can target those users who have purchased a particular product, directly from retailer’s e-store, and promote them other similar products.

Maximize business collaboration between brand and retailer. Some retailers, like Shopee and Lazada, use to launch Agency Partnership Program with on-invitation selected digital and media agency who can support brands to set up, run and optimize Collaborative Ads campaigns. MOST 2414 and our e-commerce enabler Silken Asia are Shopee, Lazada and TikTok Agency Partner.